Personal Projects
Learning. Unlearning. Relearning. Where to keep my previous work which helps me upgrade my Marketing knowledge.
Nielsen Case Practice
Self-practice
My teammates and I decided to join a self-practice group to challenge ourselves in the Nielsen Case Competition through 3 case studies. I learn how to crack the data to figure out the key problems and turn the data into practical insights, bringing out the most suitable solutions for clients.
MerMar
Marketing & Brand
Foundations
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An underground marketing course about Brand Building to help youngsters dig deeper and find answers to the fundamental questions about Marketing and Brand at the core; therefore, approach Marketing more deeply and exploit the framework in the right way.
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I was fascinated to get back to the core and fell in love with the beauty of brand building and development. Although the practice time was not much (just 1 case), this mini-course has triggered me to find out more about the core of human, brand, and marketing as a whole.
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No More Lies
Marketing Case/Contest Preparation
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A crash course to enable students to know how to solve different types of Marketing Cases in big and small competitions in Vietnam and in reality.
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I worked in a team of 5 throughout the course and practiced some big cases from Young Marketers and a client brief in real life.
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MarZone
Growth Hacking Challenge
& Project Plan Challenge
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In the introduction stage, I joined the Project Plan Challenge to propose a one year plan for MarZone to launch the club in a national scale with a variety of projects for students interested in Marketing. My team ranked #1 and I was selected the Best Performer in this challenge.​
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In the growth stage, Growth Hacking Challenge was made for project leaders & selected members to come up with strategies for MarZone growth in the next phase. I led a team of 4 to propose a repositioning strategy for the club's short and long-term growth. As a result, my team ranked #1 with the best proposal.
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MarZone
Probation Test
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A probation test for newbies to become official MarZone's members, sponsored by No More Lies.​
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It was the very first Marketing proposal that I've made. I worked in a team of 2 to define brand positioning and brand key of WeeHours and provide suggestions for the brand.
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