Competitions
Before actively seeking any chance to expose to the industry, joining some competitions is beneficial to leverage my skills in marketing & communications, problem-solving, presentation, and idea-generating. Some of them I got awarded and some of them not, but after all, I've had many golden opportunities to understand industry insights further, get advice from experienced mentors and expand my network as well.
02/2022
L'Oréal Brandstorm 2022
► Track: Inclusion
► Category: Makeup
► Brand: NYX Professional Makeup (Division: CPD)
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Brandstorm is a worldwide innovation competition open to everyone up to 30 Y.O.
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I led a team of 3 to propose a new phy-gital device called NYX Be Able Brush in the Inclusion Track for the visually impaired. Although we did not pass the first round, my team devoted time and effort to making it come true. Thanks to Brandstorm, I learned about the importance of innovation and its practicality in serving the business purpose.
04/2022
UNILEVER FUTURE LEADERS' LEAGUE 2022
► Category: Haircare
► Brand: Clear
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Unilever Future Leaders' League (UFLL) is a Case Competition hosted by Unilever, offering students a great chance to solve real business challenges, while leading sustainable business growth and enhancing their capacity for future leaders.
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Throughout 2 hackathon rounds - 60H (Round 1) & 48H (Round 2), my team proposed disruptive solutions for Clear to inspire Vietnamese youth to clear their mind off peer pressure and show the world what they are made of; also, proposed innovation for Clear to continue being the no.1 brand in their mind & their no.1 choice for shampoo.
03/2022
Doanh Nhan Tap Su Warm-up
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► Category: Snacking
► Brand: LU (Mondelēz International)
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A shortened version of "Doanh Nhan Tap Su" competition, offering a test experience for Recruitment Test & Business Case, as well as mentoring models with former top contestants in an exclusive sponsorship with Mondelēz.
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My team passed the Recruitment Test and proposed a business proposal for LU in 72 hours in Round 2.
02/2022
CBS Case Competition
► Category: Jewelry
► Brand: Pandora Group
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The world's biggest open case competition hosted by CBS Case Club for business students to solve a real business challenge for Pandora Group while simultaneously gaining new inspiration and expanding their toolboxes.
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In 24-hour hackathon, my team proposed a 5-year digital-led strategy for Pandora to grow its customer base within Millenials & Gen Z and achieve an annual revenue growth of 6 to 8% in line with the targets set in the Phoenix Strategy.
01/2022
ACdemy
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A training crash course organized by ACTION Club - FTU2, including Panel Discussion, Exclusive Training, 72H Case Challenge & Counselling 1-1 with sponsorship and evaluation criteria from leading businesses such as Shopee, AB Inbev, FrieslandCampina, BAT.
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I surpassed 1251 students to be in Top 200 for ACdemy, 72H Case Challenge and Top 70 CV shortlisted to join Counselling 1-1.
10/2021
MarShip Connector
► Categories: Education; Energy Drinks
► Brands: S.O.C Institute; Sting Espresso
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A Marketing summer camp program hosted by MarZone - VLU with the purpose of connecting, advising and implementing Marketing strategies with support from well-experienced mentors across the country.
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In 1st round, we developed an effective marketing mix (4P) for S.O.C Institute's new sub-brand. In the last round, we built 3-month integrated marketing campaign to launch and enhance brand awareness for Sting Espresso.
10/2021
Young Marketers 10
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A non commercial, social platform to inspire, search for and build the future purposeful marketing leaders in Vietnam and beyond since 2013.
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It was the first time I've joined such an impactful platform like Young Marketers. I proposed a solution to raise awareness of Gen Z about mental health & depression for Ngay Mai Hotline & a suggestion to solve the unemployment of disadvantaged workers.
06/2021
CMO Think And Action
► Category: Skincare
► Brand: Pond's
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This is the very first Marketing competition that I've ever joined, which is a nationwide marketing competition hosted by Margroup - UEH University in an exclusive sponsorship with Unilever and Orion.
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My team proposed a three-month integrated marketing campaign for Pond's White Beauty to provide beauty guidance and increase brand awareness among gen Z.
06/2021
AOF Case Competition
► Categories: Console; Smartphone; Beer
► Brands: Sony PS5; Xiaomi; AB InBev
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A business case competition hosted by Skills Club - Academy of Finance to solve a real business challenge from The Trainee Club, G.A.P Institue & Blog Tren Dinh Pho Wall.
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Throughout three rounds, I led a team of 3 to propose a product launch plan for Sony PS5 console, a Vietnam market entry strategy for Xiaomi, and an M&A strategy for AB Inbev to expand business growth in Vietnam's beer industry.
03/2021
Doanh Nhan Tap Su Warm-up
► Category: Insurance
► Brand: Generali
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This is the very first business competition I've joined, a shortened version of the "Doanh Nhan Tap Su" competition, offering a test experience for Recruitment Test & Business Cases and mentoring models with former top contestants in an exclusive sponsorship with Generali.
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My team passed the Recruitment Test and proposed an online business expansion strategy for Generali in 72 hours.
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I am deeply grateful to my "anonymous" friend who invited me to join his team. This experience was my baby step to jump into the dynamic world of business students learning and growing together through challenges, which gave me more confidence to self-explore the following competitions in the long run.